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Expertise
:Case Study
]Corporate Profile Eases Tech Leaders' Entry into Home Theater
A pioneer in one technology does not necessarily translate into immediate acceptance into a new tech-based market. So when Datacolor, a world leader in industrial color technology, wanted to introduce itself to the consumer electronics market, it called on CJC Strategists. The first order of business was to develop the kind of in-depth corporate profile that editors could sink their teeth into -and cover an established leader in an entirely fresh way.
