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Expertise
:Case Study
]Backgrounder Moves Media To Cover Feature-Rich Digital Imaging Benefits Accurately & Technology Completely
What do you do when your product is so feature-rich that even so-called "technical" journalists fail to truly comprehend the finer points? World color technology leader X-Rite called on CJC Strategists. The agency immediately developed, among other in-depth press materials, a backgrounder that positioned a key technology in its proper perspective, helping the media understand - and convey - the real difference between a frontrunner and the "also rans."
