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Consumer Electronics

Case Study

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Consumer Electronics Publishing Giant Kicks Off Cross Channel Expansion In Style at CES

What do you do when you are the world's largest consumer electronics magazine and you want to kick off your channel expansion plans in style? Call CJC Strategists, of course.

The agency ensured that Sound & Vision Magazine received the attention it so richly deserved for the launch of its dynamic and interactive all-media format. The venue: nothing less than the world's largest consumer electronics show, CES. Amid the clamor of thousands of exhibitors, CJC ensured the spotlight shown brightly on Sound & Vision - on opening night and throughout the run of the show.

Sound PR Helps Sound & Vision Shine

To read details of CJC Strategist-enabled promotions, including the first-ever live presentation awards on opening night - featuring the retail category winner Best Buy and visionary award recipient Mark Cuban of HDNet - along with live broadcasts and web feeds.